#beauty industry

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#beauty-industry
WhoWhatWear
4 days ago
Design

My Sister Asked Why My Skin Looked So Good-The Answer Was This $6 Soothing Sheet Mask

Dedicated beauty editors recommend ESW Beauty's Sheet Masks for skincare routines. [ more ]
WhoWhatWear
5 days ago
Writing

This Limited-Edition Candle Collection Is Everything I Wanted From Diptyque

Discover the enchanting Diptyque candle collection through a deep review by a Francophile beauty editor. [ more ]
The Business of Fashion
1 week ago
Marketing

L'Oreal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

L'Oréal partners with Snapchat and Walmart to bring AR try-on feature to shelves. [ more ]
WhoWhatWearUK
2 weeks ago
Marketing

This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin

The influence of TikTok on the beauty industry is significant, propelling brands to fame, sharing beauty hacks, and providing authentic product reviews. [ more ]
The Walrus
2 weeks ago
Marketing

Goodbye Body Shop? Buying Body Butter Can't Save the World | The Walrus

The Body Shop is closing one-third of its Canadian stores amid financial troubles, sparking nostalgia among customers for iconic products and experiences. [ more ]
Fast Company
2 weeks ago
Marketing

How beauty brands learned to speak 'Sephora tween'

Parents redirect tweens' Sephora spending towards age-appropriate skincare products. [ more ]
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Who What Wear
5 months ago
Fashion & style

Beauty Is in My DNA-Here's How I Built 2 Multimillion-Dollar Makeup Empires

Toni Ko founded Nyx Professional Makeup to create affordable cosmetics with high-end packaging and quality.
Ko emphasizes the importance of finding solutions, being creative, trend forecasting, and having a strong narrative in building a successful brand. [ more ]
The Times of India
6 months ago
Marketing

Social media amplifies AR's influence on beauty and fashion purchases in India: Study - Times of India

68% of beauty buyers in India now prefer online purchases, a 15% increase from pre-Covid levels.
92% of shoppers discover beauty brands on Meta platforms, including 47% via Instagram Reels.
76% of consumers discover fashion brands on social media, with 97% discovering through Meta platforms, and 52% credit it to Instagram Reels. [ more ]
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